Notice that it mentions Santa Claus "arriving by parachute". This happened at 11:30 AM that day and I think I remember watching it on WFMY News 2 that evening.
From what I saw as a 3 year old about to turn 4 was that it looked like Santa's sleigh flying over the mall's main entrance. The entrance it took place at was the upper level entrance facing US-29. I'd like to find some pictures/videos of that.
For your viewing pleasure, here they are. For optimal viewing quality, I suggest going over to the Vintage Ad Showcase section at Home of Carolina Circle Mall.